# Links & UTM

Links carry more than an address, because query parameters can record which campaign a visit came from and short links can hide where they lead. A link shortener answers with a redirect, so reading that redirect without opening the page reveals the real destination before you click.

## Tools

- UTM Builder (Coming soon): Add UTM source, medium and campaign parameters to a link so analytics tools can attribute visits.

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Category: [Web & SEO Tools](https://techolm.com/seo-tools)